Shippo Launches AI-Powered Shipping Platform to Simplify Multi-Carrier Operations for E-Commerce and Freight Forwarders
- barboraarendasova
- 2 days ago
- 2 min read
Shippo, a leading shipping platform for e-commerce brands and marketplaces, today introduced Shippo MCP (Model Context Protocol), an AI-driven platform designed to automate complex shipping workflows. By translating natural-language prompts into real shipping actions—such as rate comparisons, label generation, returns, and customs documentation—Shippo MCP helps businesses streamline operations, reduce manual work, and improve customer experience.
While designed primarily for online merchants, the platform’s capabilities are highly relevant for freight forwarders, offering tools to optimize multi-carrier operations, unlock real-time shipping insights, and automate repetitive tasks. By enabling AI agents to act directly on behalf of users, Shippo MCP demonstrates the growing role of AI in logistics, empowering freight forwarders to enhance efficiency, scale services, and provide smarter shipping solutions to their clients.
Many Shippo beta customers are exploring MCP prototypes to reduce manual work and improve how buyers experience product delivery. “We’re seeing both retailers and platform customers experiment with many of the new features such as conversational rate shopping and automated returns,” said Behrens-Wu. “Other use cases include surfacing shipping insights, identifying missed deliveries, and automating responses to “Where Is My Order?” (WISMO) questions.” These patterns highlight the growing interest in agentic workflows to help teams move faster and provide better service.
Benefits of the Shippo MCP include:
Using natural language to enable shipping actions: AI agents can validate addresses, compare rates, generate labels, create returns, and retrieve customs documents through simple user prompts.
Unlocking real-time shipping and fulfillment insights: Instant answers to questions like “What are our delivery trends this month?” or “How is our shipping spend distributed across carriers?”
Improved customer experience: AI agents can handle WISMO inquiries, send proactive tracking updates and help resolve common post-purchase questions quickly.
Building agentic workflows faster: Developers can prototype conversational rate-shopping bots, automated return flows and more without manipulating traditional API integrations.
“Wix merchants are constantly looking for new ways to reduce operational friction while delivering a better customer experience, and Shippo’s agentic platform helps them do that,” said Shelly Cohen Murray, Head of Wix Business Development. “By allowing AI to translate everyday language into real shipping actions, it turns complex workflows into something any seller can handle. Wix’s own MCP framework is built on the belief that AI agents should be able to act directly on a merchant’s behalf, helping merchants move faster and operate smarter. Shippo MCP perfectly complements that vision, unlocking more seamless post-purchase experiences in one of the most critical parts of their business - shipping.”
Image source: goshippo.com