INTERVIEW WITH SAM SHEN, FOUNDER OF PRIMY OCEAN AIR
- barboraarendasova
- 2 days ago
- 1 min read

In this insightful interview, Sam Shen, a founding member of the World Of Freight Alliance and CEO of Prime Ocean Air company, provides a rich, ground-level view of China’s freight forwarding industry, emphasizing strategic regional expansion, service-driven differentiation, and adaptability as keys to success in a hyper-competitive market. His cautious stance on AI and technology adoption reflects the practical complexities faced by logistics companies worldwide.
Meanwhile, his innovative approach to last-mile delivery in Hong Kong and his commitment to personal connections within freight alliances illustrate forward-thinking leadership grounded in real-world challenges. For logistics professionals and businesses navigating complex global supply chains, these insights underscore the importance of balancing technological innovation with deep market knowledge, flexible operations, and human relationships.
Primy Ocean Air Logistics was established in 2003 by a team of very motivated people with intense experiences in the services sectors of airlines, shipping carriers, and global freight forwarders respectively.
This mix of expertise made it possible to grow steadily over the years, from the initial 7 people to the current 100+ people. They have ampliated their presence in the main ports of China. Primy specializes in handling full container loads and consolidations of chemical shipments and dangerous goods.