Lufthansa Cargo Launches GlobeCross for Cross Border Logistics and Customs Services
- 2 days ago
- 2 min read
Lufthansa Cargo has announced the launch of GlobeCross GmbH, a new wholly owned subsidiary focused on cross border logistics and customs solutions. The company was officially created through the merger of heyworld GmbH and CB Customs Broker GmbH, which was completed on May 6.
With the launch of GlobeCross, Lufthansa Cargo is expanding its presence in the rapidly growing cross border eCommerce and customs logistics sector. The new subsidiary combines digital eCommerce logistics capabilities with more than 20 years of certified customs expertise, allowing the company to offer faster, more transparent, and fully compliant international shipping solutions.
The name GlobeCross reflects the company’s role in connecting global markets through seamless logistics and customs processes. According to Lufthansa Cargo, “Globe” represents international reach, while “Cross” symbolizes the ability to overcome geographic and regulatory barriers by integrating markets, systems, and partners into efficient logistics flows.
Ashwin Bhat, CEO of Lufthansa Cargo, stated that GlobeCross represents an important step beyond traditional airport to airport transportation. By combining the complementary strengths of heyworld and CB Customs Broker, Lufthansa Cargo aims to create a fully integrated platform for cross border parcel logistics with improved compliance, visibility, and operational efficiency.
For existing customers of heyworld and CB Customs Broker, daily operations will remain unchanged. Current contracts, services, and contacts will continue without disruption. However, customers are expected to benefit from a more integrated structure with simplified communication channels, faster decision making, and more efficient implementation of customized logistics solutions.
According to Nikola Todic, Managing Director of GlobeCross, the merger simplifies cross border logistics by eliminating operational interfaces and reducing border delays. The company’s integrated approach combines eCommerce logistics and customs expertise into one end to end solution from origin to final delivery.
GlobeCross will structure its services around three core pillars. The first is End to End eCommerce Logistics, which integrates transportation, customs, and last mile delivery into one connected service. The second pillar focuses on eCommerce Import Terminals, including dedicated gateways at major air cargo hubs supported by proprietary handling and customs software. The third pillar covers Digital and Tailormade Customs Clearance services for EU import and export operations across multiple industries.
Murat Odabas, Managing Director of GlobeCross, emphasized that the company’s main objective is to deliver reliability and predictability in an increasingly complex trade environment. By embedding regulatory requirements directly into software and digital workflows, GlobeCross aims to reduce complexity, minimize delays at borders, and remove friction from international logistics operations.
The company will operate under an asset light business model, focusing primarily on software, digital processes, and customs expertise rather than investing heavily in physical infrastructure. This approach is expected to provide greater flexibility, scalability, and faster deployment of new logistics solutions while still benefiting from the broader logistics ecosystem of the Lufthansa Group.
The launch of GlobeCross highlights the growing importance of digitalization, customs expertise, and integrated logistics services within the global eCommerce and air cargo sectors. As cross border trade becomes increasingly regulated and complex, logistics providers are investing more heavily in technology driven solutions that improve transparency, compliance, and operational speed.
Image source: lufthansa-cargo.com
